If you are into online marketing for some time, you already know that “content is king.” Even though “content is king,” it won’t be useful for your business if it doesn’t serve the purpose of attracting highly targeted traffic to your website. That is where you need content that ranks high in Google search. Writing content that ranks in Google search is both a science and an art. This article provides information on how to write content that ranks in Google search.
Choose Your Keywords Wisely
The first step of writing content that ranks in Google search is to choose the right keywords for your website or blog. In fact, every piece of content you write should be focused on at least one keyword. Good keyword research is the backbone of an effective search engine optimization marketing strategy. Long-form content with over 2,000 words ranks higher than short-form content these days.
Hence, you can easily incorporate more than one keyword in your content when writing content to rank in Google search. The most important thing is to select key phrases that are closely related to each other. Using LSI or Latent Semantic Indexing keywords is the best way to rank your piece of content on the first page of Google these days. The best and easiest keywords to rank for are the ones with low competition and high search volume.
Analyze The Search Intent Of The Keyword
Make sure you analyze the search intent of the targeted keyword before you start writing your content. This is very important since if you don’t write content that matches the search intent of the potential user, your content won’t rank high on the SERPs or search engine results pages. Google’s Hummingbird algorithm (released in 2013) helps the search engine understand the actual intent behind each search. The best way to analyze the search intent of your chosen keyword is to search your keywords in Google and analyze the top-ranking pages for the type of content they are providing the potential visitor.
Write Unique Titles
The meta or page title plays an important role in ranking your web page. The page title is an HTML element that tells the search engine and the user about the topic of your web page. It will be displayed in the SERPs for your URL listing. Hence, it needs to be unique and enticing to get the attention of the potential visitor and get him/her to click through to your website. Make sure to place your main keyword at the beginning of the title.
Create A Good Meta Description
This is another important HTML element that Google uses as a snippet for your web page listing on the SERPs. It is a short summary of what your content is all about. The meta description should include your main keyword and be unique and enticing to get potential visitors to read your content.
Your Content Should Display Trust
Websites that seem trustworthy provide a better user experience and rank higher in the search engines. In fact, Google and the other search engines prefer to rank trustworthy sites on the first page of their SERPs. Displaying trust will depend on the type of content you write. Include the goals and key takeaways for each piece of content you write so that the potential user knows what to expect.
Make Your Content Mobile Friendly
Google favors content that is mobile-friendly. A majority of their visitors search for relevant content using mobile devices. So they want to provide a better user experience to this segment of customers. Make sure your website has a responsive design and is optimized for mobile user experiences.
Add Links To Your Content
Adding relevant links to your content is one of the best ways to improve the rankings of your web page. You should include both external links to relevant and authoritative websites and internal links to relevant content on your own website. The anchor text should be descriptive to let the reader know what he/she will get by clicking on the link.
Incorporate Relevant Images And Videos
Relevant images and videos in your post will help improve the rankings of your web page in the search engines. Today’s visitors consume a wide variety of content including text, videos, images, infographics, slideshows, and more. Your content should suit all types of visitors who arrive on your website for it to rank higher on the SERPs or search engine results pages.
Even the best content won’t be useful for your business if it doesn’t rank on the first page of Google and the other search engines. Content that ranks on the first page of Google helps attract highly targeted traffic to your website. The aforementioned article provides information on how to write content that ranks in Google search.
